*NOT SCHEDULED BLOG

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May 4, 2026May 4·13 min read·29 views

TOFU, MOFU, and BOFU: the best SaaS content marketing funnel explained

TOFU, MOFU, and BOFU represent the three stages of a SaaS content marketing funnel—awareness, consideration, and decision. TOFU content attracts attention through educational or engaging material, MOFU nurtures interest with more product-focused content like case studies or guides, and BOFU drives conversions through demos, offers, or direct calls to action. Structuring content around this funnel helps guide potential customers step by step, ensuring the right message reaches them at the right time. A balanced mix of all three stages improves engagement and conversions, while avoiding common mistakes like being overly promotional or ignoring the customer journey.

Ilze Švarcbaha

April 13, 2026Apr 13·9 min read·4 views

12 ways to add personality to your social media content

Standing out on social media today requires more than polished visuals – it takes real personality. The article highlights how audiences quickly tune out generic content, making it essential for brands to understand their audience and lean into what makes them unique, whether that’s educating, entertaining, or both. It suggests practical ways to show that personality, like featuring real people, sharing behind-the-scenes moments, and being transparent about processes and values. The key takeaway is that authenticity and consistent engagement help turn content into meaningful connections, not just posts.

Ilze Švarcbaha

February 10, 2026Feb 10·10 min read·12 views

Personal branding for SaaS founders: How to connect it with your business

Personal branding helps SaaS founders build trust and visibility faster by putting a human face behind the company. To be effective, a founder’s personal brand should align with the business in audience, values, and messaging. Share expertise, maintain a consistent voice, and use social platforms strategically. When done right, personal and company branding reinforce each other, driving stronger connections and growth.

Ilze Švarcbaha

January 3, 2026Jan 3·13 min read·15 views

Top 15 SaaS Social Media Trends in 2026

In 2026, social media marketing is no longer optional to market your SaaS (software as a service) business. If you want to reach a broader audience, gain loyal customers, and stay ahead in the SaaS industry, using social media is a must. In this article, we've collected 15 SaaS social media trends that will dominate the industry in 2026. Make sure to incorporate these top SaaS social media trends into your marketing plan to drive business growth in the upcoming year.

Ilze Švarcbaha

*NOT SCHEDULED BLOG

If you want to receive occasional case studies and social media tips, subscribe to NotScheduled's newsletter.

May 4, 2026May 4·13 min read·29 views