Beauty Trill on LinkedIn: Matching industry benchmarks with 43x less followers
The Challenge
Beauty Trill is an innovative company that helps brands create cosmetic products from start to finish. They entered a LinkedIn space dominated by massive players with audiences up to 43 times larger than theirs. Starting brand new, they needed to build brand equity and visibility from zero.
Our Approach
We developed a strategic 25-post content plan focused on sustainability and innovation. By using a mix of videos, carousels, and infographics, we positioned Beauty Trill as the creative, forward-thinking voice of the cosmetics industry.
The Outcome
In just five months, Beauty Trill matched the engagement rates of their much larger competitors and achieved:
- 17,192 impressions (↑429,225%)
- 53.34% engagement rate - an industry-leading performance.
- 155 new followers (↑1,191.7%)
- 653 page views (↑147.3%)
- 31 organic employee shares
Key Results
- 17,192 impressions
- 53.34% engagement rate
What our client says
I highly recommend Ilze Švarcbaha as a leading expert in organic social media marketing for B2B founders and businesses. Ilze’s approach is rooted in a deep understanding of both content strategy and authentic audience engagement. What sets Ilze apart is her ability to translate business objectives into compelling narratives that not only drive engagement but also generate organic leads and foster genuine communities.
Amanda Xuereb
Founder of Beauty Trill
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