Community-building for Fuckup Nights Riga: Half million views and a thriving year-round community
The Challenge
Fuckup Nights Riga is part of a global movement where business owners and professionals share their stories of failure. While the events were popular, the brand’s social media wasn't growing. They only posted to promote upcoming events, leaving the audience with nothing to engage with in between.
The goal was to stop being a basic "event page" and build a community that stays active year-round, viewing failure as a tool for growth.
Our Approach
We built a multi-platform strategy that moved the focus from simple event promotion to industry-leading thought leadership:
- We used speaker video shorts and weekly inspirational content to share authentic, vulnerable stories.
- We implemented interactive stories and strategic tagging for amplification.
- We positioned Fuckup Nights Riga as a leading voice on why society needs to normalize talking about failure.
The Outcome
By proving that people want to engage with these stories all year long, we transformed the account into a thriving ecosystem. Over 18 months, we achieved:
- 567K+ total content views across platforms
- 42.9K profile visits driving event attendance
- 5.2K content interactions building community
- 1,315 new followers creating sustained audience growth
- 2.5K link clicks converting engagement to action
Key Results
- 567K+ total content views across platforms
- 42.9K profile visits driving event attendance
- 1,315 new followers creating sustained audience growth
- 2.5K link clicks converting engagement to action
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