From Twitter to LinkedIn Top Voice: 15 inbound leads and 72K impressions in 3 months
The Challenge
Carol Väljaots, owner of Zero Rec video editing agency, already had a strong personal brand on Twitter. She needed to use her industry knowledge to attract business founders looking for talking-head videos. Her goal was clear: expand her reach to LinkedIn and convert her expertise into direct inbound leads.
Our Approach
To turn her LinkedIn profile into a lead-generation machine, we executed a three-part strategy:
- We built a \"tofu-mofu-bofu\" strategy, ensuring every piece of content served a specific purpose - from showing her video editing skills to promoting her newest offers.
- We fully updated her LinkedIn profile to attract business founders looking for talking-head videos.
- We moved her industry knowledge from Twitter to LinkedIn with a focus on thought leadership.
The Outcome
Within just three months, the strategy transformed Carol’s LinkedIn presence:
- 72k+ impressions
- "Top Video Editing Voice" badge on LinkedIn.
- 15 qualified inbound leads
- 3 new clients
Key Results
- 72k+ impressions
- 15 qualified inbound leads
- 3 new clients
What our client says
Ilze showed me that each piece of content should serve a purpose - I love her tofu-mofu-bofu strategy; it made me look at content in a completely different way. Recently, Ilze put together a content strategy for me, and this file is pure gold.
Carol Väljaots
Founder of Zero Rec Studio
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