How Emmi AI reached a 12.4% engagement rate - 4x higher than the LinkedIn average
The Challenge
Emmi AI, a deep-tech startup from Austria, builds advanced AI software for engineers to run complex simulations. Because their product is so technical, they faced a unique problem: they needed a content partner who could understand "engineer-speak" without losing quality or consistency.
Our Approach
To make the brand stand out in a fact-driven industry, we executed a two-track strategy focused on accuracy and connection:
- First we studied the technical details to ensure every piece of content was accurate for engineers and researchers.
- We broke the "faceless tech" stereotype by sharing the researchers and engineers building the technology.
- We proved that even for deep-tech companies, great storytelling creates highly active audiences.
The Outcome
In just five months, Emmi AI’s LinkedIn performance soared past every standard B2B tech metric:
- 307,836 organic impressions
- 38,332 clicks | 4,416 likes
- 12.47% engagement rate (4-6x industry average of 2-3%)
- 10.92% CTR (5-20x industry average of 0.5-2%)
Key Results
- 307,836 organic impressions
- 38,332 clicks
- 12.47% engagement rate
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