How writing down notes on phone brought Ēriks 3 new clients

The Challenge

Ēriks Lapiņš, design strategist and founder of ThirtySquare,knew that social media could drive new business. He had plenty of great ideas, but he lacked a system to turn those ideas into a steady LinkedIn presence. As a busy founder, he needed a plan that worked without feeling like a second full-time job or leading to burnout.

Our Approach

Over five months of strategic consulting, we built a content system designed for a founder's schedule. The process was built on simplicity and confidence:

- Ēriks would write down ideas on his phone. Our team would review them within the strategy, polish the copy, and then he could post with confidence.

- We defined Ēriks' voice and taught him how to identify which ideas would grab his audience's attention.

Through coaching and pro oversight, we gave him the structure he needed to stay consistent until he could confidently predict what’s worth posting on his own.

The Outcome

In just 3 months, the system generated high-intent business and a targeted community:

• 3 qualified inbound leads → 3 new clients (a 100% conversion rate!)
• 38,000 impressions
• 1,000+ targeted followers