Launching Paynt in the Baltics: 200+ leads in 3 months from a new Instagram account
The Challenge
Paynt, a fintech company, needed to launch a new product in the Baltics. Their target audience - hospitality business owners and restaurant decision makers - is hard to reach. Since this group is highly active on Instagram, the goal was clear: build brand awareness on a new platform to reach these decision-makers directly.
Our Approach
The launch was a coordinated multi-channel effort between PR and social media. The framework included:
- Press releases and a competition sparked initial awareness.
- Social media activities allowed to enter the hospitality field and present the product to restaurant owners.
A mix of memes and educational material attracted interest and encouraged potential clients to visit Paynt's website and book a free demo.
Key Results
- 0 to 17,000 impressions
- 200+ leads
What our client says
Ilze has consistently proven to be a vital asset to our team, and together we've successfully brought numerous impactful projects to life. Our communication has been exceptional. Our projects have been innovative, and the outcomes have consistently exceeded expectations. Ilze's dedication and reliability are unmatched. What truly sets her apart is her deep immersion in both the product and the industry, enabling her to craft strategies and content that truly resonate and drive results!
Jānis Līcis
Head of Marketing of Paynt
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